According to the latest report by IMARC Group, titled “Hard Seltzer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on the global hard seltzer market. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
reached US$ 6.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 13.5 Billion by 2028, exhibiting a growth rate (CAGR) of 13.46% during 2023-2028. Hard seltzer is a highball drink that is prepared from a mixture of carbonated water, alcohol, and fruit flavoring. It is a clear, bubbly, lightly flavored beverage that is considered a healthy alternative to a regular alcoholic drink, which is sold in portable and recyclable cans. It is a gluten-free drink with a low calorie, carbohydrate, sugar, and alcohol content that is available in various flavors, such as lemon, watermelon, lime, strawberry, passionfruit, pomegranate, and tangerine. It is gaining popularity among health-conscious consumers and people suffering from allergies and celiac, inflammatory, and auto-immune diseases since it contain less proportion of alcohol.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
The growing demand for non-alcoholic drinks among the masses is driving the global market. This can be attributed to the rising health consciousness and increasing demand for ready-to-drink (RTD) beverages among individuals. Moreover, numerous major companies are developing new flavors using various ingredients, which is gaining widespread prominence across the globe. Along with this, continuous innovations in the packaging of hard seltzers and the introduction of new fermenting processes are creating a positive market outlook. The market is further driven by other factors, including inflating disposable income levels of the masses, continuous improvements in e-commerce channels, and the advent of home delivery models.
By IMARC group the report has also analyzed the competitive landscape of the market with some of the
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
Market Performance (2017-2022)
Market Outlook (2023-2028)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Historical, Current and Future Market Trends
Market Drivers and Success Factors
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
TOC for the Hard Seltzer Market Research Report:
Scope and Methodology
Value Chain Analysis
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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