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Sept Report - Product

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Actionables and Challenges

TASKS OVERVIEW

I. Strategy & Roadmap
Defined: Pro Plan blueprint, blog blueprint, data scraper tool use cases, recruiter P0s/P1s, Admin Panel requirements
Revised: Recruiter PRDs (v2)
Researched: Offline features, Topmate, bulk messaging, Pro Plan viability
II. Execution & Delivery
Launched: app/webapp and recruiter launch support
Built: Mixpanel event tracking, analytics setup, notification system (Brevo, Gupshup, Msg91)
Tested: APK, notification flows, notification triggers/templates with tech team
III. User Research & Analysis
Conducted: User interviews, cohort analysis
Created: User interview report(WIP), data pointers for feature tracking
IV. Communication & Collaboration
Proposed: Resumepal plan (signed off)
Defined: Product Ops for Resumepal, Topmate, sourcing mentors
Created: TPO dashboard PRDS and wireframes, product demo video
Supported: App launch (bugs, "other things" from task list)
V. Optimization
Planned: Pro Plan (full PRD, early access PRD), blog with CMS PRD
Automated: Events (unspecified in list, needs detail)
Improved: App UI fixes, app functionality updates
Data-Driven Insights:(mixpanel)
Data Analysis:
1. User Acquisition and Engagement:
New Users: 1546 new users were acquired between Sept 22nd and Oct 1st.
Homepage Interactions: Clicks on the homepage banner, rewards, and categories all saw significant increases in the latter period. This suggests successful design changes or promotions.
Banner Clicks: Increased from 99 to 363.
Rewards Clicks: Increased from 307 to 1089.
Categories Clicks: 485 clicks.
Referrals: Increased from 16 to 22 users.
2. Profile Completion:
Completion Counts:(total : 1546)
More than 50% : 816 users
More than 70% : 328 users
More than 90% : 11 users
3. Event Registrations and Course Purchases:
Event Registrations: Decreased from 608 to approximately 200(from sep22 to sep 30)
Course Purchases: Decreased from 34 to 7(sept 22 to sep 30)
4. Job Applications:
Application Count: Decreased from 2063(avg 99 per day) to 710 students(avg 88 per day) avg
Key Findings:
Increased User Engagement: Significant increases in user engagement were observed across multiple areas after September 22nd
Profile Completion: Many new users completed their profiles to varying degrees after the feature was introduced.
Referral Program Impact: The referral program shows consistent usage, but its impact on overall registrations and conversions needs further analysis
Job Applications: A notable decrease in job applications was observed in the latter period, mostly because of the inconsistency on recruiter product and corelated challenges
Actionables:
Investigate Event and Course Decline
Understand Job Application Drop
Promote Profile Completion
Continue Monitoring Homepage Interactions
Search and Job Algorithm required

Challenges and misses

Scope Definition:
Handover of recruiter platform and changing the sole owner of all products to Abhinav without a breathing space to understand challenges raised out issues , which slowed down development in certain areas.
Delay reasons : Migration knowledge gap and testing use cases for migration ( on both platform)
Stakeholder Management : Keeping the same scope with multiple stakeholder has been the major challenge
Control over Product requirements : Intervention of the different teams on product requirements has changed the requirements and not following of designs(designs had misses for recruiter)
Testing for each platforms
reasons for recruiter confusions: PRD <> Design mismatch ; Change of ownership for Hemant to Abhinav( all the PRD explanation and Tech calls done by Hemant + Noble and nobody raising or iterating the PRDs after that) ; Changing the scope because of timeline ( not cause of product calls, completely resource crunch based calls taken by Tech + Product collectively)
NOTE : BEEP AI was always in the scope mentioned earlier and was signed off as well ; there are designs and PRD both for BEEP AI

Task list
TASK LIST
delivery
accuracy?
1
v2 launch for recruiter and app
delayed
70%
2
launch support and bugs and other things
Done
100%
3
mixpanel events creation to setting it up
Done
100%
4
resumepal proposal and sign off
Done
100%
5
recruiter PRDs - v2 redo
Done
100%
6
Recruiter blueprint - whimsical
Done
100%
7
Product research and business validation experiments (offline/ topmate / bulk messages/ pro plan etc)
Done
90%
8
beep ai PRD ( WIP)
Done
50%
9
APK testing
Done
90%
10
Admin Panel PRD requirements
Done
100%
11
recruiter p0s and p1s
Done
80%
12
Pro Plan blue print (whimsical)
Done
100%
13
pro plan full PRD
Done
100%
14
pro plan early access PRD
Done
100%
15
external integrations requirements (singular smartlook etc)
Done
100%
16
user interviews and report
Done
100%
17
analytics setup
Done
90%
18
Blog blueprint with CMS PRD
Done
100%
19
Product ops for resumepal and topmate and sourcing mentors etc
Done
100%
20
Brevo Gupshup msg91 all things notifications
Done
90%
21
setting triggers setting up templates - creating and testing the triggers with the tech team
Done
90%
22
TPO dashboard wireframes high fid and all PRD
Done
100%
23
Data scraper tool use cases - to requirements
Done
100%
24
app demos - to alpha 8
Done
100%
25
notifications flow
Done
100%
26
cohort analysis
Done
100%
27
Product Demo vids
Done
50%
28
App UI fixes and functionality
Done
100%
29
events automation
Done
YTD
30
data pointers for all the features
Done
99%
31
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There are no rows in this table
⁠
Done

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Oct Plan:


Focusing on achieving key benchmarks, launching new features, and refining existing ones. The plans include:
Achieving V2 Benchmarks: Benchmarks mentioned in each PRD
Feature Launches:
Beep Bites: Launch the Beep Bites feature with engaging content, including articles, videos, and interactive quizzes, to foster community interaction and knowledge sharing.
Pro Plan : Full Launch ( based on Pro Plan Early access performance) (due date YTD)
Recruiter BEEP AI
Recruiter Stability ( product)
Business as usual : Events Automation, addition of courses, webjam and analyticsi ntegrations

Technical Integrations:
Work Ready Program
Integrate ResumePal into the mock interview feature to provide users with automated resume feedback and interview preparation resources
Video engine for Beep Bites
Webinarjam integration
smartlook UX analytics tool
Business Validation and Planning:
Conduct experiments to validate the Pro Plan pricing and features, gathering data to inform future iterations.(YTD preparing a doc for that)
Develop a comprehensive feature plan for the Pro Plan based on the experiment results.
Finalize the Product Requirements Document (PRD) for the Recommended Jobs algorithm and conduct beta testing to refine its accuracy and relevance


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