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$49/month (3 bags)$99/month (6 bags)Maintain 51–62% gross profit marginsThemed monthly boxes with unique coffees, origin highlights, cause-driven inserts, recipes, rewards, and more.Branded packaging and printed collateral Easy manage, pause, and upsell functionality through Shopify + Recharge Subscription Management.Intern team leads acquisition, content, and retention strategies with monthly bonuses.Target soft launch in May, full public rollout in June 2025I’m aligned!
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PRD: Coffee Subscription
America's #1 Coffee Delivery Service
Launch a high-retention, high-AOV coffee subscription experience that elevates customer loyalty, increases LTV, and reinforces Volcanica’s brand as the go-to for specialty coffee and making coffee at-home.
Problem
Volcanica’s customer base is growing fast — and our one-time buyers are strong performers, returning 80% of the time and reaching an average LTV of $120. But our current subscription experience isn’t built to scale or match the quality of our brand.
Subscribers, on the other hand, reach an LTV of $450 — nearly 4x higher — but we aren’t capturing enough of them. Only 6% of customer’s are on a Volcanica Coffee Subscription. The existing system is underdeveloped, lacks storytelling, and doesn’t deliver the kind of value or experience that justifies ongoing commitment. Operationally, we also need a dedicated system for fulfillment, packaging, and retention.
Solution
Develop a new, elevated coffee subscription experience that drives loyalty through storytelling, quality, and convenience.
Each monthly box will go beyond just coffee — with curated selections, exclusive perks, and tangible impact (like clean water through our charity: water partnership). We'll turn customers into long-term subscribers by making every delivery feel like a gift, not just a reorder.
Proposal
Launch two subscription tiers:
Mailer - outer case
Click the link below to download
WG002536-PREVIEW.pdf
100.5 MB
Carton - inner case
Click the link below to download
Ethiopian Yirgacheffe-00810080168763.pdf
1.1 MB
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