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Tile Solution Australia - RoadMap

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Tile Solution Australia - RoadMap

AI Integration & Digital Transformation road map for Tile Solution Australia by Variis AI.

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Phase 1: Onboarding and Discovery (Week 1–2)

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Understand Business Operations:

Conduct a deep-dive session to understand Tile Solution Australia's workflows, pain points, and customer journey.

Key Focus: Tiling services, tile restoration processes, lead generation flow, and booking system.

Audit Existing Digital Systems:

Evaluate the current tools used for customer interaction, scheduling, and lead tracking.

Review website, SEO performance, and current marketing efforts.

View Tile Solution Australia Website Audit Report Here -

Open link

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Define KPIs for Success:

Metrics to track include lead volume, conversion rate, booking volume, and task completion time reduction.

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Variis Feedback

We have already run a website audit report -

Positives - Traffic and SEO score.

Negatives - Online Listings, Website Performance, No Chat-Box, No clear CTA (Call to Action). Meta and Google Pixel ID’s Missing.

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Phase 2: Implementing AI Voice Agent (Week 3–6)

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Objective: Automate customer inquiries, improve response times, and handle repetitive queries over the phone.

Key Focus: Tiling services, tile restoration processes, lead generation flow, and booking system.

Action Steps:

Develop and deploy an AI-powered voice assistant to manage:

Customer inquiries (pricing, services, FAQs).

Booking appointments and scheduling.

Integrate the voice assistant with their existing CRM or implement a simple CRM system if one isn’t in place.

Outcome:

Improved customer experience with instant responses.

Free up staff time for more critical tasks.

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Variis Feedback

Voice agents ensure 24/7 availability, automate bookings, and improve response times, helping trade businesses save time, capture more leads, and enhance customer satisfaction.

TSA is only open 5 days a week from 11Am - 7PM - Voice agent will help with leads, operating 24/7.

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Phase 3: Implementing AI Chatbot Service

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Objective: Provide seamless customer support and improve lead capture directly on the website or via messaging platforms.

Action Steps:

Build and deploy an AI chatbot on the website to handle:

Instant responses to FAQs (e.g., pricing, availability, services).

Booking requests or lead capture via forms.

Upselling related services such as tile restoration after cleaning.

Integrate the chatbot with customer service workflows and CRM for seamless follow-up.

Optional: Add chatbot functionality to Facebook Messenger or WhatsApp to expand accessibility.

Outcome:

24/7 customer support availability.

Improved website engagement and lead capture.

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Variis Feedback

Current Website does not have a Lead Gen Bot - Chatbot embed would help with 24/7 Customer Support and Lead Capture.

Lead Capture includes -

E-mails, Contact numbers, and Account ID’s to run campaigns and Retargeting.

Current Website traffic is about 220/Month, you are leaving behind potential business without capturing data of this traffic.

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Phase 4: Automating Repetitive Workflows

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Objective: Streamline operations and save time on repetitive tasks.

Action Steps:

Automate booking confirmations, follow-ups, and payment reminders via email/SMS.

Implement AI-driven customer feedback collection and reporting.

Simplify lead tracking by automating lead capture from the website and integrating it with a centralised system.

Outcome:

Reduced manual effort in administrative tasks.

Higher lead conversion rates due to faster follow-ups.

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Variis Feedback

By automating repetitive tasks - you can save up-to 60% on admin costs and time.

Automation workflows will work 24/7, 10X quicker, 60% less overheads and never gets tired compared to a staff employee.

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Phase 5: Enhancing Lead Generation (3rd Month)

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Objective: Increase inbound leads and optimize bookings.

Action Steps:

Develop a lead-scoring system using AI to prioritize high-quality leads.

Launch targeted AI-driven email campaigns to nurture existing contacts.

Outcome:

Increase in qualified leads and bookings.

Better utilization of marketing spend.

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Variis Feedback

We actually request at-least 6-10 months period to help increase lead generation, enhance SEO ranking, Website traffic and Bookings.

We will ensure to increase website traffic by 2-3X and increase bookings by end of 2 quarters.

This is ensure a sustainable workflow system, rather than a quick fix to make our customer happy. We advocate long-term business relationships over a quick dopamine boost.

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Phase 6: Website Revamp and Digital Marketing (Optional – After AI Integration)

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Objective: Improve online presence and customer experience.

Action Steps:

Propose a website redesign to modernize the look and feel, enhance UX, and improve SEO performance.

Offer Google Ads and Social Media Ads campaigns to drive additional traffic.

Outcome:

Increased website traffic, reduced bounce rates, and improved lead conversion.

Enhanced brand perception.

The website revamping could be implemented along side the AI integration step to save time (from WEEK 01).

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Variis Feedback

We advise our clients to have a optimised website or a Sales Funnel before integrating AI solutions into the business, this is to ensure a smoother operation.

I personally would suggest to revamp the website or build a sales funnel that actually works and effectively captures leads and turns them to sales.

Website or a sales funnel is the first impression for your client, I’d personally recommend a sales page or funnel to Tile Solution Australia, with a clear Call to Action.

Visit Our Agency Sales Page from here

Open link

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and for our Services - Click here

Open link

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