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Angel Outreach Campaign

Identify and market to potential Angel investors using automated/sell by chat approach.
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Project Summary

Identify and market to potential Angel investors using automated/sell by chat approach.
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Definition of Done

Facts:

All identified angels from the founder campaigns are contacted
Mark has approved all copy before any Angel campaign launches
Prospect contact lists are properly structured
Scrubbed angel contacts against Hubspot records to ensure we don’t market to investors that mark is already in contact with.
Contact Types: “Prospective Investor”, “Investor”
Weekly meeting with Mark to discuss prior weeks campaign stats
Conversion rates (# of live responders)
# of appts set completed
# of appts completed

Function/Requirements:

Uses the same communication channels and journey map as the founder and VC campaigns but in reverse
email first
we will likely have a large list. The Founder and VC campaigns will max out our daily connection requests on LinkedIn so we will use email first. Once we have exhausted our Founder and VC campaigns we can load un-reached angel contacts into LinkedIn campaigns for outreach.
Then LinkedIn
HubSpot records and associated tasks are created for Mark. (same as founder/VC campaigns)

Feeling:

Mark is impressed with the lack of his time spent on setup, upkeep, data tracking
Mark feels that the consistency of campaign rollouts is smooth with no unnecessary delays once the associated founder campaign has ended.

Status
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📅
10/31/2024
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faq

Questions & Updates

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Batch Sizing
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Subject line is good
Batch sizing of 50 for Angel
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📈 Metrics / KPIs

5-15%

Target

30-50%

Target

>1%

Target

-

⬅️ Reply Rate

-

⬅️ Open Rate

-

⬅️ Spam Rate

🪨 Angel Outreach Milestones
🪨 Milestone
Progress
%
📅
🪨 01 Campaign Launch
100%
10/14/2024
🪨 Optimization & Reporting
43%
10/31/2024
🪨 30-50% Open rate
100%
🪨 5-15% Reply Rate
67%
🪨 Sub 1% spam
0%
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Stakeholders



stack-of-money

Cost:


time-span

Time:



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